Your logo is your face to your end users. Wouldn’t you like it to be a perfect representation of your brand? A logo is a visual cue for your brand that helps your customers identify and associate your brand in a clutter. A good logo should be easy, appealing and identifiable. Remember, the big picture is to be visually etched into their minds. Logos are an important tool in any brand's visual presence and marketing. Iconic logo design is a crafted science.