The fashion industry depends on visuals to express their work, though options to upload photos was there on other mediums, Instagram stood out to give it the focus no other social medium was able to give. Hence, the fashion industry dived head first. The grid gives the look of a vision board just how designers like to envision their work to look. Though the designers and fashion houses are active on Instagram, they don’t give out too much and maintain the surprise factor.
The platform is a hit for creative geniuses, be it in fashion, writers, photographers, designers and bloggers. It has unique ways to connect the related things, themes can be followed by hashtags, appropriate brands and people can be tagged in pictures or captions to express partnership or to give credit where it is due. Instagram lives true to the saying, “A picture is worth a thousand words.” The noise of other factors or features unlike in other social mediums is not here on Instagram, it’s for your eyes only. Scientifically also, something that appeals to the eyes is to be retained for longer than words or audio. Though Instagram launched its stories and video clips, but its focus hasn’t changed from the vision it started off from. The new features only add value to the platform and the brands which make use of it.
The stories help in updating the followers with real-time information and information that is not permanent i.e. an announcement or stock update. The multiple picture upload has enabled the user to cover a certain theme without bombarding the followers feed with similar content without increasing the number of posts. Another new feature is the collections feature, it lets the follower bookmark picture to view later, as per analytics the admin can trace how many times the picture was saved to the collection, letting the brand know people are taking inspiration from their work.
Marketing has leveraged a lot from Instagram, especially fashion brands, all the features above work in the favour of this industry, another aspect which revolutionised marketing was the influencers, brands have been exclusively marketing on Instagram with the help of these influencers. And they’ve run successful campaigns, these influencers have gotten the traction required. But how is it they do it? Or where did this all begin? We’ve got you covered as we look back at where it all started and how influencer marketing is the next big thing in marketing.
Influencer Marketing is a term which was coined recently, but that doesn’t mean it didn’t exist back in the 90’s. For a long time now, celebrities and public figures endorsed brands and products, doing what a modern day influencer does. The key difference or rather progress here is that the influencer doesn’t have to be a big celebrity but rather someone with a genuine following on the several social mediums. Jennifer Aniston, Rachel from the series Friends, had generations of women inspired to get haircuts inspired by the Rachel haircut. The iconic Chanel No.5 became famous after Marilyn Monroe mentioned it in one of her interviews. People started ripping their denim after watching Salman Khan on-screen. These were all trends brought in by people of influence and millions of people followed them around the world. And thus, began Influencer Marketing.
Influencer marketing is big on Instagram. There are 300 million monthly users on Instagram, this number helps in Instagram Promotion, several brands are finding ways to interact with the Instagram community and earn personally invested customers to retain them.But it’s not just the numbers you should care about. It’s the people using Instagram.Shoppers turn to social media for references. Instagram helps convert passive shoppers into confident customers.
If you’re new to the Instagram world, no worries. We have covered everything there is to know to market your brand on Instagram. And if you aren’t a noob, we’ve got you covered, too, with the more advanced tips you don’t usually see. Let’s get started. To see the most engagement, a growing following, and ultimately, more customers:
1. Set up your brand’s Instagram
Include a link
Write an effective bio
Keep your name and image consistent
2. Post content that attracts followers
No hard selling
Vary your product photos with some creativity
Keep images high res and visually appealing
Include intriguing lifestyle shots
Offer exclusive promotions
Promote and share events
3. Grow your Instagram audience
Research and include relevant hashtags
Invite ambassadors to share your brand
Try Regram and share user-generated content
4. Encourage engagement to form relationships
Write active captions
Run contests exclusive to IG followers
Respond to, shout out to, and like followers’ posts
5. Measure your growth
Use Iconosquare to see what’s working, and repeat
Create an optimized posting schedule around busy times
Set realistic goals for growth